The XML-based format, known as a "feed," "news feed" or "Web feed," includes a headline, short description and link to the article. For a master list of syndication feeds, visit www.syndic8.com.
Software automates the process of creating feeds, and many blog publishing applications offer a feed creation option. The syndication feed has also become a way to advertise software updates. Since spam filters are automatically trashing many e-mail newsletters, the syndication format has become an alternate way of disseminating up-to-date information.
For Web Sites
A syndication format enables Web sites that share a common interest to expand their content by publishing news headlines from other Web sites and blogs. In fact, a large news site can be entirely made up of syndication feeds.
The User's Newsreader
By subscribing to several feeds, users can quickly review the latest news on those sites from a consolidated index rather than browsing from site to site. The software viewer, which is called an "RSS reader," "newsreader," "news aggregator," "feed viewer" or "headline viewer," automatically searches selected sites and presents the latest headlines in chronological order to the user. The headlines are clicked to retrieve and render the content (see example below). Viewer plug-ins for Web browsers are also available.
In addition, there are Web sites that search for and aggregate feeds that are displayed entirely in the browser. Subscribing to sites such as BlogLines (www.bloglines.com) and PubSub (www.pubsub.com) eliminate the need to download a news reader or a plug-in, as any Web browser can be used. A source for finding feeds is the RSS Network (www.rss-network.com), a search engine devoted to finding sites with syndication feeds. For help in creating and managing your own feed, an informative source is www.feedforall.com.
Headline Viewer
This appropriately named Headline Viewer (www.headlineviewer.com) aggregates headlines from RSS and Atom feeds. To get users started, it comes with a library of feeds by category to choose from. The feeds are displayed in a hierarchical index on the left, the article's titles at the top, and the page rendered at the bottom. Dragging and dropping an orange XML or RSS button from a Web site into the index automatically subscribes to a new feed.
The Feed Icons
Orange XML and RSS icons on Web sites are feed subscription identifiers. Either dragging and dropping them into a software viewer subscribes to the feed or right clicking them reveals the URL, which can be copied. An XML icon may be an RSS or Atom feed.
![]() | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2009 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- NewsFire 1.6 (v84) (Mac)
- Really Simple Syndication RSS is a booming technology for sharing information on the web. Popular news sites like Yahoo!, BBC News, The New York Times, CNET and Wired, along with tens of thousands of personal blogs and independant media sites all publish RSS feeds that you can subscribe to.Naturally, the...
- Software downloads 2009-09-05
- NanoBlogger 3.4.1 (Mac)
- pros: intuitive commandline interface highly configurable and script-able :) easy drafting, editing, and management of entries archiving by category, year, month, day, and entry pagination permanent and navigational links templates and CSS style sheets for full control over layout placeholders for easy template manipulation support for multiple weblogs support...
- Software downloads 2009-07-25
- High hopes at Yahoo, Intel for Internet-enabled TV
- High hopes at Yahoo, Intel for Internet-enabled TVRE: High hopes at Yahoo, Intel for Internet-enabled TVSounds good. Maybe they will be able to make a 100% free TV service with all of the channels, because of the widget ads supporting more revenue for the service provider. [:Right idea, wrong implementation....
- Discussion threads 2008-12-29
- TinyRSS 2.02 (Mobile)
- TinyRSS is a free RSS reader for Palm OS, Windows Mobile Pocket PC and Windows Mobile Smartphone devices which allows you to read RSS feeds while you're on the go. Stay connected with your favourite blogs, news sources and other personal feeds. TinyRSS features default channels like CNN.com, NYT, CNET...
- Software downloads 2008-08-12
- Guest post: Introducing the Open Data Definition
- This is a guest post by Ben Werdmuller who is the CTO of Curverider and one of the leads behind the Elgg open source social application engine. The Open Data Definition is a new format for the import and export of data from within social applications....
- Blog posts 2008-04-28
- SyndARn 2 (Windows)
- SyndArn reads any syndication format (RSS, RDF, ATOM, OPML) and brings them on your desktop in an easy to query interface. The product is fast, even with 300 feeds and 50,000 nodes to display. Data is stored in a database. Version 2 includes unspecified updates.
- Software downloads 2008-04-22
- Microsoft starts rolling out new Windows Live platform dev tools, services
- One of Microsoft's mystery men behind the cloud, David Treadwell, has gone public with a number of updates coming to Microsoft's evolving Windows Live development platform. (Treadwell, Corporate Vice President of Windows Live Platform Services, is one of the folks in charge of the four Live platform...
- Blog posts 2008-02-28
- OpenLink Virtuoso Universal Server (Personal Edition) 5.0.5 (Mac)
- OpenLink Virtuoso is a next-generation Universal Server Platform that facilitates the development and deployment of a new generation of Enterprise-wide, Internet, Intranet, and Extranet-based solutions, transcending prevalent enterprise challenge areas such as Disparate Databases & Data Sources, Web Service Composition, and Business Process Integration. Virtuoso unravels the potential of the...
- Software downloads 2008-02-12
- League Factory Web Application 1.0 (Windows)
- League Factory Web Application enables you to publish leagues on the internet in a seamlessly branded format. The white label application provides fun and interactive ways for your visitors to stay up to date using their pervasive email software, calendar applications and news aggregators and an easy to use navigation...
- Software downloads 2008-01-11
- Add an RSS Feed
- Really Simple Syndication RSS is a way for content publishers to make news, blogs, and other content available to subscribers. The user can add the favorite RSS Feeds as subscriptions in Microsoft Office Outlook 2007. There are several ways to add an RSS Feed. RSS provides a convenient way for...
- White papers 2007-12-01
- Are Software Suites Finished?
- Are Software Suites Finished?Interoperability through XML.I don't know what the enterprise architect meant by suggesting the use of a syndication technology to ensure interoperability. I think he meant something more like XML?That being said, I believe that the point he was driving at is the key point in the...
- Discussion threads 2007-09-28
- Via OpenSearch, IBM & ProgrammableWeb take pain out of finding, adding widgets to mashups
- In this, our fourth experimental " reviewcast" (a videocast review of software or Web-based solutions that uses a combination of video cameras, still images, a WebEx-esque remotely delivered demo, and audio from our podcasting rig), I take a look at a newly announced collaboration involving the mashup development tools from...
- Blog posts 2007-09-25
- Risks, disclosure, and IT
- Suns president, Jonathan Schwartz, has been using his blog to demonstrate his arguments in a public dialog with SEC chairman Christopher Cox about the use of company web sites and related internet technologies in meeting SEC "regFD" the full and fair disclosure stuff requirements. As part this ...
- Blog posts 2007-03-16
- RssReader 1.0.96.2 beta RC3 (Windows)
- RssReader is a program to read RSS and Atom news feeds. RssReader collects news in the background at user configurable intervals and warns with a little popup in the system tray that there are new feeds available. You can click the news headline to see a short description of the...
- Software downloads 2007-02-02
- Video on stage: Bolt, NBBC, Network2 in NYC
- TV killed the video star? Or vice versa?Veteran and aspiring online video stars met-up last night in New York City’s Columbia University to demo and promo their video plays before an enthusiastic audience of about 150 members of the NY Video 2.0 Group.Although bitter cold outside, hot ideas were bubbling...
- Blog posts 2007-01-26
- On the fifth day of Christmas, Microsoft gave to me Rrrrrrrrrr Ssssssssssssss Sssssss?
- On the fifth day of Christmas, Microsoft gave to me Rrrrrrrrrr Ssssssssssssss Sssssss?... and Al Gore should get the Internet patented :-).Patent oursevles into extinctionWill emerging markets that really don't give a crap about patent and copyright steal our lunch money while we litigate ourselves to death? Probably.UnbelievableI'm not...
- Discussion threads 2006-12-21
- On the fifth day of Christmas, Microsoft gave to me Rrrrrrrrrr Ssssssssssssss Sssssss?
- Just when you thought youd seen it all, Microsoft has apparently applied to the United States Patent and Trademark Office for a patent on the Really Simple Syndication protocol RSS. The blogosphere hasnt worked itself up into a tizzy quite yet. Although Dave Winer has already posted a Tale of...
- Blog posts 2006-12-21
- NewsCopier 2.0.3 (Mobile)
- p.header { font-family: Verdana, Arial; font-size: 14px; font-weight: bold; color: #6898C8; text-decoration: none }NewsCopier is a RSS newsreader puts the latest headlines, weather, sports, business, and entertainment news right in your hands. It keeps you up-to-date on blogs, bargains, stocks and other news. You have instant access to the news...
- Software downloads 2006-10-29
- YouTube's no friend to copyright violators
- YouTube's no friend to copyright violatorsSheesh...News should not be copyrightable.Anyone want to bring suit against MLB or NHL for claiming copyright over games when they don't get a performance release from the audience?FOX & The SimpsonsI remember back in the day when FOX was suing fans of the simpson's and...
- Discussion threads 2006-10-21
- Google Syndicated Search coming soon
- Google registered thirty variations of a "syndicated search" domain on the September 15th that hint at an upcoming "syndicated search" feature. When I think syndication, I automatically envision blogs -- but Google already has Google Blog Search. There are a few possibilities for the meaning of these domains....
- Blog posts 2006-09-17
Neighboring Terms
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
SmartPlanet
- Thought-provoking progressive ideas on diverse topics that intersect with technology, business, and life, and matter to the world at large. Visit SmartPlanet
- More from IBM
- Innovate your business' process model, play against the market, compete against others on our scoreboards and WIN! Try INNOV8 2.0: A BPM Simulator
- Enabling Real-World Business Transformation through IBM Service Management Read the EMA Analyst Report



