Sites may also serve as a vehicle for meeting in person. The "social networking site" is the 21st century "virtual community," a group of people who use the Internet to communicate with each other about anything and everything. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites.
In the Beginning
Introduced in 2002, Friendster (www.friendster.com) was the first social site, followed by MySpace (www.myspace.com) a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for $580 million two years after MySpace was launched. See MySpace.
Facebook (www.facebook.com) came out in 2004 initially targeting college students, but later welcoming everyone (see Facebook). Following Facebook were TagWorld (www.tagworld.com) and Tagged (www.tagged.com). TagWorld introduced tools for creating more personalized Web pages, and Tagged introduced the concept of building tag teams for teens with like interests.
Social networking sites compete for attention much like the first Web portals when the Internet exploded onto the scene in the mid-1990s. Variations are emerging all the time. For a list of major sites, see social networking Web sites.
Social Site Trends
1. Prospective Employees
Employers can use information on social sites to learn about prospective employees. Reading profiles and perusing photos has become standard for human resources departments in some companies. One's job search could be affected accordingly.
2. Cellphone Applications
The cellphone potential for socializing remains huge, and mobile features allow social networking site users to continue their experience when away from the desktop. Uploading photos, sending videos and sharing tiny samples of voice are being perfected for friends in these online networks.
3. The 21st Century Portal
Socially-established sites are becoming content-conscious. Pundits believe that in the future, all content portals will have characteristics of social networking sites. Moreover, beyond the sense of belonging that might be sought, people will visit these sites to be entertained or to find useful information.
![]() | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2008 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- The depressing future of the Internet
- A brief overview of how the Internet came about: some years ago, some military boffs thought it'd be awesome if computers could talk to each other, so the US could nuke the hell out of other countries without actually being near there. A smart professor from England then came up...
- Blog posts 2008-08-28
- Comcast takes broadband cap plunge; Other carriers likely to follow
- Comcast will implement a 250 GB data monthly cap on customers starting Oct. 1. The move, reported first by DSL Reports, was confirmed by Comcast today Techmeme. On its site, Comcast posted its amended user policy: We've listened to feedback from our customers who asked that...
- Blog posts 2008-08-28
- Android Market is Google's competitor to the Apple iPhone store
- I was sent a link to the Android Community site this morning that led to the Android Developers blog post on the upcoming Android Market that looks to rival the Apple iPhone store for Android-powered devices. They decided to call it a market rather than a store to try to...
- Blog posts 2008-08-28
- Democrats: Twitter, text, or telephone?
- How are the Democratic delegates getting out their party's message while at the Democratic National Convention? Are they texting like Obama? Social networking on Twitter or Facebook? Or relying on the old standards: phone and e-mail? CNET's Kara Tsuboi wanders Denver's Pepsi Center to find out.
- Videos 2008-08-28
- Are gamers doping during tournaments?
- It's not typical Toybox fare, but it made me wonder just what kind of "toys" people are keeping in their toyboxes these days. A fascinating recent Gameplayer interview chronicles some tokin' and smokin' at the World Cyber Games in Germany, with the Tournament Director's full knowledge: ...
- Blog posts 2008-08-28
- Perot: Making sure "everybody has access to the truth"
- He doesn't "do a lot of Internet work." He's not on Facebook, LinkedIn or MySpace. He's not an iPhone guy. He prefers to get "instant feedback from the people,'' from face-to-face contact and phone calls. But Ross Perot, now 77, is back and using...
- Blog posts 2008-08-28
- Bloomberg publishes Jobs obit but why?
- Bloomberg published an obituary for Apple CEO Steve Jobs after the closing bell on Wednesday and quickly retracted it. Amid all the rumors of Jobs' and his pancreatic cancer Bloomberg's timing couldn't have been worse. However, the Bloomberg incident may reveal that rumors about Jobs' health are intensifying. ...
- Blog posts 2008-08-28
- GoBootstrap: simplifying SME accounting
- I'm keen to see startups in the accounting for small business space. Part of that is because I spent more years than I care to remember in finance roles, part is in the belief that accounting systems that reflect a 600 year old methodology are well...
- Blog posts 2008-08-28
- Attention Craig Newmark: Citizens aren't customers
- Craig Newmark, founder of Craigslist, has offered a thoughtful but misguided palliative at CNN to the shortcomings of the age of networked democracy. ... if you know how Americans use the Net to talk, you can easily stay in touch with real people. ...
- Blog posts 2008-08-27
- 'Is enterprise collaboration an oxymoron?' Be the Voice Podcast with David Spark.
- I recorded a 25 minute conversation about my enterprise collaboration consulting work and blogging with David Spark a couple of weeks ago for his 'Be The Voice' thought leadership series of podcasts, which is primarily focused on how to drive business growth. David summarized...
- Blog posts 2008-08-27
- Some brands should allow themselves to be 'jacked'
- Some brands should allow themselves to be 'jacked'Allowing your brand to be jackedI think the primary concern for an organization would be that of control. It's a win-win as long as things are going well, of course, but what happens when the unpaid maintainer decides to go completely rogue?...
- Discussion threads 2008-08-27
- Suddenly, Android is hot again
- After months of silence, the double-whammy of new software and hardware has gotten everyone talking about Android again. Earlier this month Erick Schonfeld at TechCrunch was wondering if anybody cared about Android any more. Now TC is practically gushing over the mobile platform. What happened? Two things:...
- Blog posts 2008-08-27
- Databases leverage MapReduce technology to radically juice data scale, performance, analytics
- Databases leverage MapReduce technology to radically juice data scale, performance, analyticsAster In-Database MapReduce Available NowDana - great article – thanks for covering this. Many agree this is a game-changing innovation for the database industry. I'd just like to point out: [1] Aster In-Database MapReduce is available now for evaluation...
- Discussion threads 2008-08-27
- Mozilla Ubiquity: Is Mozilla building out a different kind of RIA platform?
- Mozilla Ubiquity: Is Mozilla building out a different kind of RIA platform?And this is why Mozilla is so important. MS wants to keep the standard webdumbed down, so you have to use MS only technologies for anything fancy. Mozilla will not let that happen!!But, the monetization issues are going to...
- Discussion threads 2008-08-27
- Worst news for McCain is not from Denver
- Worst news for McCain is not from DenverYou're right about one thingHe's got little to fear fron Denver. H Clinton's speech on Tuesday didn't look as though it was really all that convincing.I'm sure his biggest risk is from cancer, not the DNC!RE: Worst news for McCain is not from...
- Discussion threads 2008-08-27
- (Photos: Inside Brazil's slums)
- (Photos: Inside Brazil's slums)ProximityWhile North America tends to have affluent and poor areas of town, many countries don't work that way. You can walk along a canal of slums in S.E.Asia and hit the entrance to one of the wealthiest neighborhoods. They're not ten meters apart.Inclusão Digitalpost duplicadoInclusão DigitalParabéns pela...
- Discussion threads 2008-08-27
- Can you trust kids with a Kindle?
- As more and more reports point to Amazon's attempts to enter the $5.5 billion US market for textbooks with their Kindle e-reader, one has to ask, can you trust kids with these things? I know Amazon's efforts are really focused on college students, but I'm looking at...
- Blog posts 2008-08-27
- The role of media in the Internet age
- The role of media in the Internet ageThe problem is simple and will never be correctedPrint media is dying because they are not much more than democrat-party house organs and people are tired of listening to "America sucks" stories that constitute their constant non-stop drivel.They'll never fix the problem because...
- Discussion threads 2008-08-27
- A 'Social Silicon Valley'
- Brazilian Journalist Gilberto Dilmenstein has transformed Sao Paulo's Villa Madelena neighborhood from one filled with crime to one filled with learning.
- Videos 2008-08-27
- The role of media in the Internet age
- Jon Stewart, host of "The Daily Show" on Comedy Central, a fake news show that has acquired a huge following a group among whom I include myself, is attending the Democratic National Convention in Denver this week. As a result, he had the chance to meet with members of...
- Blog posts 2008-08-27
Neighboring Terms
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
- BNET Industries
- Check out BNET's newest resource for managers and executives. Need to do research on your competitors? Don't have time to read every trade pub? BNET Industries is the new source for daily news, insights, and research on 11 major industries and 9,000 public companies.
-
- The technology industry from a different angle
-
- See what's hot in the auto industry
-
- Stay on top of the energy industry





