A banner ad on the results page of a search engine that is related to the subject of the search. It targets the advertisement to the interests of the user based on the words in the search text. See keyword advertising.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2008 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- Yahoo: Pondering Yang's replacement; The next move
- Now that Yahoo CEO Jerry Yang is out, the handicapping begins. Who will be Yang's replacement and what will that choice reveal about Yahoo's future? The story line Techmeme revolving around Yang's departure is familiar. Yang took over the company at the second worst time in Yahoo's...
- Blog posts 2008-11-18
- Jerry Yang to step down as CEO, back to Chief Yahoo
- Jerry Yang, co-founder and CEO of Yahoo. will step down as CEO as soon as the board of directors finds a replacement, sources told All Things Digital's Boomtown blog today. Techmeme The company made a formal announcement shortly after the blog posting went live. ...
- Blog posts 2008-11-17
- News to know: Intel, Adobe; Kindle economics; OLPC
- Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Mary Jo Foley: New update of Microsoft codename tracker available now Larry Dignan: Intel launches Core i7; Who's buying? Paul Murphy: How Intel's Nehalem...
- Blog posts 2008-11-17
- Circuit City Black Friday ad finally leaks. More yawns.
- After Best Buy's Black Friday ad leaked online the other day, bargain hunters were waiting for someone at Circuit City to slip up and its ad to reach the Internet, which has finally happened. And as with other ads already unearthed, the deals aren't so hot considering the economy and—in...
- Blog posts 2008-11-16
- The UrbanSpoon effect
- The ultimate promotion that an iPhone app can receive is to be featured in an Apple TV commercial. Witness the new iPhone commercial featuring UrbanSpoon iTunes, a free application that allows uses GPS and the iPhone accelerometer to find a place to eat. It's a combination of Magic 8 Ball...
- Blog posts 2008-11-14
- News to know: Yahoo, Blackberry Storm, Black Friday leaks, Smartphones
- Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Sam Diaz: Yahoo dips below $10; Icahn, board called out Larry Dignan: Verizon Wireless: Storm lands Nov. 21 Sean Portnoy: Best Buy...
- Blog posts 2008-11-14
- Best Buy Black Friday ad leaks. Don't get too excited.
- While Circuit City has pretty much crashed and burned, Best Buy has chugged merrily along. But the electronics retailing giant has just made a pessimistic forecast of its year-end earnings, which led many to think its Black Friday special were going to be something special. Well, the Best Buy Black...
- Blog posts 2008-11-13
- Yahoo dips below $10; Icahn, board called out
- Yahoo's stock is struggling to stay above $10, the ad deal with Google is in the history books and Microsoft has been quick to say "Not interested." And CEO Jerry Yang has turned into the Internet whipping boy over it. But Kara Swisher over at AllThingsDigital poses...
- Blog posts 2008-11-13
- Help Steve Jobs (Or GM) Design The iCar
- The discussion of whether Steve Jobs could revitalize the auto industry by working with GM on an iCar (Steve Jobs For President. Of GM?) has been lively. But the bottom line question remains: What should that iCar be? Let's leave aside what the...
- Blog posts 2008-11-13
- Arrington: 'Yahoo Almost To $10. Referee, Please Call This Fight'
- As Yahoo stock dropped almost 9 percent to just $10.34, TechCrunch's Michael Arrington points to a horrific big-picture view of the company's staggering plummet to the bottom: "That means they've officially destroyed $31 billion in shareholder value since turning down Microsoft's acquisition offer earlier this year. We now remember...
- Blog posts 2008-11-12
- News to know: CES preview, Google tracks flu, NebuAd sued, Ad porn blocker
- Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Andrew Nusca: CES 2009 Preview: All quiet on the gadget front Sean Portnoy: Third-quarter HDTV sales pace slows, plasmas show new signs of life ...
- Blog posts 2008-11-12
- Google helps CDC track flu clusters
- Google will work with the Centers for Disease Control to track flu trends. The game plan: Capture data on searches related to flu, chest congestions and colds and report back to the CDC. Google made the announcement in a blog post. The Drudge Report...
- Blog posts 2008-11-11
- Getting the most value out of Collaborative Technologies
- I'll be speaking at a breakfast briefing in London UK on the 20th November on the subject of ‘How to get the most value out of collaborative technologies‘ for Fujitsu Services, whose Graeme Mackay, Business Manager of Corporate Information Systems, will also talk about Fujitsu's experiences...
- Blog posts 2008-11-11
- Porn To Run: Online Advertising Gets A Flesh Blocker
- Sex sells. As long as you don't go too far. Here is your typical family on the beach. Two boys playing in the sand. Husband and wife looking on. She's got only about about 5 percent of her body covered in clothing. Exposed flesh reigns. ...
- Blog posts 2008-11-11
- NebuAd, ISPs, named in class action lawsuit
- NebuAd, the controversial company that was trying to sell deep-packet inspection technology as a means of delivering more relevant ads, has already had most of the life sucked out of it. Now, a class action lawsuit filed in U.S. District Court in San Francisco today, could put the final nail...
- Blog posts 2008-11-11
- With Glue, AdaptiveBlue frees us from the tyranny of the site
- Glue from AdaptiveBlue has been out since late last month, and various sites have provided reviews of this useful little tool. See, for example, Dan Farber, Chris Morrison, Sarah Perez, and Jennifer Zaino. I am not going to write another review. I would, however, recommend that you...
- Blog posts 2008-11-11
- Facebook: Will you go for its latest ad plan?
- Facebook, which is reportedly being outhustled on ad sales by MySpace, is rolling out a new model to advertisers. The aim: Get you to interact with an ad. According to the Wall Street Journal, Facebook introduced the ads in August and is now rolling it out to...
- Blog posts 2008-11-11
- The time is now for a Microsoft-Yahoo search deal
- The patience over Microsoft and Yahoo's never-ending deal dance is wearing thin among the chattering class--bloggers, analysts and folks sick of following this dysfunctional courtship--and the consensus is right. The time to do a Microsoft-Yahoo deal is now and it's time to put aside the bad boardroom blood and hook...
- Blog posts 2008-11-11
- IT Hiring Kit: Programmer
- The IT Hiring Kit for Programmers will help you interview, evaluate, and select suitable candidates for a programmer's position in your company. This kit comes with a detailed job description, interview questions, a candidate assessment spreadsheet, classified ad text, and offer and rejection letters. Each document is customizable so you...
- Download resources 2008-11-11
- YouTube = AdTube. Why Not?
- YouTube = AdTube. Why Not?Oh no! Oh wait, it's not as badThank GOD that they don't yet want to put those ads inside regular video's as a preamble. That would be the nightmare of nightmares.As long as those ad videos are just part of the search results, and clearly marked...
- Discussion threads 2008-11-10
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