Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words being searched; for example, a publisher of a computer dictionary might use keywords such as "computer terms" and "computer definitions." If the user searches for these words, a text link or banner ad is displayed at the top or side of the search results page. If the user clicks the ad, the search engine charges the advertiser for the click-through. See Overture and Google AdWords.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2009 The Computer Language Company Inc. All rights reserved. |
Additional Resources
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- Software downloads 2009-09-03
- Bing! Yahoo-Microsoft ad deal close (yet again)
- The fabled ad and search deal between Microsoft and Yahoo is reportedly close to happening again. Kara Swisher at BoomTown reports that Microsoft and Yahoo almost have  a search deal done. By now you know the details: Yahoo outsources search and keyword ads, gets a few billion...
- Blog posts 2009-07-17
- While I'm away..."Good riddance, Encarta!"
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- Discussion threads 2009-07-13
- RSS Content Generator Premier 3.5.66 (Windows)
- RSS Content Generator is a comprehensive website generator from free RSS feeds (news, press releases and articles) to boost up your search engine rankings or make money with Google AdSense or another advertising program. RSS Content Generator can automatically download new RSS feeds, update your site with your structure and...
- Software downloads 2009-06-28
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- Discussion threads 2009-05-28
- How will Google monetize the "meaning" of a search?
- I went to Google's Searchology event Tuesday morning, which is where it unveils it's latest search technologies. This year, there was a lot said about trying to understand the meaning of user queries, which is a semantic analysis. Udi Manber, vice president of core search, said it...
- Blog posts 2009-05-12
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- Updated: Google reported first quarter net income of $1.42 billion, or $4.49 a share, on revenue of $4.07 billion, excluding traffic acquisition costs. Excluding various charges, Google reported earnings of $5.16 a share, well ahead of Wall Street estimates of $4.93 a share. In a statement, Google...
- Blog posts 2009-04-16
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- AdWords suit is aliveThis company has bigger problemsLOL. I never heard of them before, so I do the requisite Google. Halfway down the page are lots of links to complaints that this company is a rip-off for both contractors and customers. Maybe they should be trying to...
- Discussion threads 2009-04-06
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- Blog posts 2009-03-11
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- Blog posts 2009-01-16
- Advanced Productivity Pack 1.00 (Mobile)
- The smart suite for smart phones! 3 indispensable business applications will give you complete protection of your phone and your mobile communication! About Advanced Productivity Pack APP provides you with top-notch solutions you need to stay in control of your mobile communication and protect your device. APP features 3 best-seller...
- Software downloads 2008-12-09
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- Discussion threads 2008-12-01
- PPC Mixer 1.6 (Windows)
- PPC Mixer provides an easy-to-use method of creating keyword or domain name specific URL's for pay per click campaigns. It works with a list of keywords which you provide, and automatically creates the keyword specific links. The application also takes a list of domain names you provide and creates alternative...
- Software downloads 2008-12-01
- Hapax CEO recognises importance of shared infrastructure moving forward
- I had an enjoyable conversation with Mark Redgrave recently, ahead of his company's unveiling of their 'meaning platform,' Amplify. Mark is CEO of London-based Hapax, a company that has been applying patented technology to natural language processing NLP since 2000. According to the Press...
- Blog posts 2008-11-28
- Semantics in Advertising
- Whilst there's quite a tendency these days to stick 'semantic' in front of almost every word in the dictionary and attempt to create a new industry segment, the related markets of advertising and marketing do actually seem ripe for this sort of engagement. Ion Interactive President &...
- Blog posts 2008-09-15
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- The opportunities in searchEr, Murph, we already talked about this.MSR Lincoln is [i]"Lincoln is a Microsoft Research prototype which allows you to search for information about an object by just taking a photo of it.Your photo is matched against a set of images tagged with relevant web pages and comments...
- Discussion threads 2008-08-20
- Lijit secures $7.1 million series C round
- Lijit Networks, which provides search and analytics engines that benefit both bloggers and their readers, announced today that it has closed a $7.1 million series C funding round. Foundry Group, which was a late investor after Lijit closed its $3.3 million series B round last year, led this round. Existing...
- Blog posts 2008-08-12
- Glongoo Genie 1.09 (Windows)
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- Software downloads 2008-06-26
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- Software downloads 2008-05-05
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