An advertisement on a Web site that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.
Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.
Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2008 The Computer Language Company Inc. All rights reserved. |
Additional Resources
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