The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2008 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- Facebook's (futile) malware exorcism - can social networks fight back?
- Facebook's futile malware exorcism - can social networks fight back?Banks have this problemUser gets phished or malwared and then goes onto Internet banking and gets ripped off... then who's fault is it? The user? Probably, but that is just driving them away from the online banking. So...
- Discussion threads 2008-08-08
- Don't trust Google with your data
- Don't trust Google with your dataNo, I don't trust Google BUT...I trust Google more than I trust me. There is a bigger chance that I'll lose my own data than Google will. I don't have the energy nor do I choose to spend the money to constantly backup all of...
- Discussion threads 2008-08-06
- Q'n'A: Are Youtube users are royally screwed?
- I've been reading the headlines today, and the main headlines on most of the top technology websites are about the YouTube/Google/Viacom saga. I'd like to call this: Youglecomgate, a potentially volatile situation hovers over the midst of everyone who has been on YouTube ever, so that's probably the majority of...
- Blog posts 2008-07-03
- MiSpy - capture your own clickstream and sell it or don't
- MiSpy - capture your own clickstream and sell it or don'tmost clever thought you've come up with yetinteresting to see where this might lead...
- Discussion threads 2007-10-01
- MiSpy - capture your own clickstream and sell it or don't
- The rise of Facebook has reopened a can of worms - who owns an individuals personal data and their social networks? Obviously, individuals want control over the data generated by their online activities, who their friends and colleagues are, and what they like or don't. ...
- Blog posts 2007-09-23
- Attention Recorder (xpi)
- The Attention Recorder is an open source Firefox extension that allows users to monitor their clickstream and browsing history. You alone are in sole control of this information, when it is stored locally on your desktop in an XML file. You alone can choose to share it with a service...
- Software downloads 2007-09-20
- Lawgarithms Links for 8/13/07
- Remember that between entries here you can keep up with the Live Web and other issues I'm spotting by subscribing to my Google Reader Starred Items. Among the links now playing:Two-word license agreement: "F--- YOU!", from Boing Boing by Cory DoctorowFair Use for YouTube & MySpace Users, from Slashdot...
- Blog posts 2007-08-13
- Surfing your clickstream
- Surfing your clickstreamPrivacy as CurrencyIn many areas of our lives, we make a conscience trade of our own privacy for the value of the goods we receive. For example, the library knows the books I check out, NetFlix knows the movies I like (as do my NetFlix "buddies"), the barista...
- Discussion threads 2007-08-06
- Surfing your clickstream
- AttenTV has come up with a novel use for the clickstream--that log of the pages you visit as you surf the Web. Clickstreams are potentially a marketer's best friend: They supply perhaps the finest psychographic information available anywhere. Luckily, clickstreams are private--unless you sign up for AttenTV. Then they are...
- Blog posts 2007-08-04
- Black hat, white hat: Explore the evolution and implications of hacking across three generations
- Are hackers the bad guys or will they save the day? Noted technology and social commentator Richard Thieme speaks on the human dimension of technology to over 50,000 live audience members each year. In this sample chapter from his collection of essays, Islands in the Clickstream: Reflections...
- Book chapters 2007-01-10
- Wikipedia's Wales wants to take on Google
- If all goes according to plan, Wikipedia founder Jimmy Wales and partner Amazon will launch a socially-charged search engine to compete with Google, Yahoo, Ask and others early next year. According to the story in The Times of London, the project is called Wikiasari--wiki (Hawaiian for "quick" + asari (Japanese...
- Blog posts 2006-12-23
- Travelocity to Google: Stop dissing multi-million dollar ad clients!
- Why Paid Search May NOT Be the Best ROI For Your Incremental DollarJeff Glueck, Travelocity Chief Marketing Officer, is on a mission, and he brought that mission to Shop.org today. In an impassioned solo panel appearance before ecommerce professionals and brand marketers this afternoon, Glueck put forth a business case...
- Blog posts 2006-10-11
- Liveblogging AttentionTrust and GestureBank Announcements
- Continued coverage of the AttentionTrust luncheon follows:Comments from Seth Goldstein: Seth discusses attention attributes that have quantified value, email addresses, etc. On the Internet, our gestures (what we do, what we dont do) form this mass of data. And increasingly, that attention data comes to represent who...
- Blog posts 2006-10-04
- What's next for personalized home pages
- Niall Kennedy offers an overview on personalized home pages, which have always been a leading indicator of how deeply engaged users become with portals. It speaks to the "stickiness factor." Over the last ten years, My Yahoo has led the charge but few others have garnered much traction. Most users...
- Blog posts 2006-09-05
- Court expert on CPC model: 'inherently vulnerable to click fraud'
- In conjunction with announcing its court filing of a “omnibus response to objections” involving its settlement in the Lane’s Gifts v. Google click fraud case, Google has posted a link to a 47-page independent expert’s report, also a court filing.The document, “Lane’s Gifts v. Google Report”, was written by Dr....
- Blog posts 2006-07-21
- New York Times beats Digg, or Hitwise beats Alexa?
- The debate I sparked over the holiday weekend with my "Digg v.3, Who needs the New York Times?” is larger than Digg vs. The New York Times.My story questioned the validity of relying on an Alexa-based chart to conclude that a 15 person Social Web start-up, which itself does not...
- Blog posts 2006-07-07
- Enabling New Clickstream Analytics with Netezza's Easy-to-Use, High-Performance Data Warehouse Appliance
- Don't just let your data sit there....make it actionable! Amazon.com replaced its existing clickstream database with a Netezza data warehouse appliance that now houses 25TB of data. The NPS system delivers improved quality of analysis, increased responsiveness, new analytic possibilities, enhanced administrative efficiency and, according to Amazon.com,...
- Case studies 2006-07-01
- Just say "No" to AT&T
- AT&T will post a new customer privacy policy on its Web site today, according to The Washington Post, which dramatically extends the company's ownership rights in customer data: "While your account information may be personal to you, these records constitute business records that are owned by AT&T," the new...
- Blog posts 2006-06-23
- Baynote applies wisdom of communities to search
- Most search engines apply behavioral intelligence--applying clickstream data, such as link structure, to improve search--but Baynote is taking it a step further. The company, founded in November 2004 and employing about 20 people, is mining user behavior on Web pages--what CEO Jack Jia calls the "wisdom of the community"--for improving...
- Blog posts 2006-06-13
- Dave Winer raps on Share your OPML, blogging and more...
- Dave Winer's latest application, Share your OPML, creates an aggregated pool of RSS subscription lists, in OPML Outline Processing Markup Language format. As a pool of user data, it's similar in concept to Steve Gillmor's GestureBank clickstream commons and Root's data vault. Share your OPML can surface feed lists from...
- Blog posts 2006-05-09
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