The Web browsing pattern of a user. The order of pages navigated combined with the time spent on each page is analyzed to identify a particular user. The information can be used to make targeted offers to returning users or to detect automated agents (spiders, bots) that may be combing the site.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2008 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- Do-not-track list: Has a Web cookie ever interrupted your dinner?
- Privacy advocacy groups are expected to propose a Do-Not-Track list that would do look to thwart the use of Web cookies--and behavioral ad targeting. Ad Age reports Techmeme: Privacy advocates are expected to propose the creation of a do-not-track list, a sort of internet...
- Blog posts 2007-10-31
- Google's search privacy protections strike good balance
- Google is adding search privacy protections and will remove your cookies and IP address after 18 to 24 months. My first reaction: It doesnt go far enough and Google shouldnt be spying on me at all. My second reaction about 10 minutes later: Its a good...
- Blog posts 2007-03-15
- WSJ: Google selling, tailoring cable TV ads
- Google is working with a small broadband provider in Concord, Calif. to tailor cable television ads to specific audiences. In other words, Google is trying to do the same targeting in cable television that it does with keywords. ...
- Blog posts 2007-03-10
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