An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own banner in the network. Also called a "banner swap network," some banner exchanges offer a "click exchange," in which credit is given when someone clicks on the ad, not just the impression on the page. See Internet advertising.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2009 The Computer Language Company Inc. All rights reserved. |
Additional Resources
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- Discussion threads 2008-11-26
- Transcript: PDC08 Keynote â€" Ray Ozzie, Amitabh Srivastava, Bob Muglia and David Thompson
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- Discussion threads 2008-06-20
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