The Business Model Is Key
Earthlink built the Philadelphia and San Francisco infrastructures, but dropped the projects in 2008. Philadelphia residents had not signed up for the low-cost service in sufficient numbers, and the system needed more routers mounted on public utility poles than initially thought. Although Google planned to sponsor the San Francisco venture through advertising, Earthlink management changed direction. Other Muni Wi-Fi projects were also abandoned due to insufficient user subscriptions. On the other hand, municipalities that used the network for governmental services and guaranteed a certain amount of financial support have been successful. See Wi-Fi.
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