Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. They make a profit by selling the online campaign to the advertisers and paying the sites to distribute them. Such organizations may also provide software tools and/or adservers that enable an organization to deliver the ads it generates itself. See banner exchange, banner ad and adserver.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2009 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- Techmeme's 6 editors signals potential trouble with Google PageRank
- It's the money"I think it is a function of not having enough time to create the links; and also it isn?t as fashionable as it once was"Wrong.. It's all about money. Links to other sites take people away from your site and your advertising.Maybe it is google to blame?Before...
- Discussion threads 2009-11-19
- Inside the Google Chrome OS security model
- The proof will be in implementationAll of these lofty goals are one thing. Making it happen in code is quite another. It sounds like they are just giving a laundry list of what people want them to say. I'm in the "believe it when I see it" camp. Good intentions...
- Discussion threads 2009-11-19
- Chrome OS: Some Early Preview Videos
- google should move away from linuxI suppose they could easily take away all those messes of the current os by doing that. Haha! Crummy-um "Chromium OS and Open Source" video-- the guy is calling it Crummy-um! Sounds about right.RE: Chrome OS: Some Early Preview VideosAnd ZDNet falls hook, line,...
- Discussion threads 2009-11-19
- Apple contemplating free, ad-supported iPhone?
- Apple has no tasteOh, wait, no, that was Microsoft that had no taste because there are Windows 7 desktop themes available that have images of Coke cans in them. Isn't that right tigertank? For some reason that I can't wait to hear, this move by Apple, however, is very tasteful.Cue...
- Discussion threads 2009-11-17
- Rupert Murdoch's Google taunts are a bid to unite publishers - content will be king
- Rubert Murdoch, go away.He is an old man from the last century. Why doesn't he just retire rather than being a super ludite mucking up and fighting modern technology?And why does he seem to need the money that he will never be able to enjoy. It is very...
- Discussion threads 2009-11-16
- GOOG could lose more than Murdoch
- Thanks, this was insightfulWhat if Murdoch and minions stroke a deal with a more desperate Google competitor - and blocked Google. That would be a very real threat. If users suddenly finds that Google returns fewer quality results than competitors, Google could lose search share, fast. That would strike directly...
- Discussion threads 2009-11-16
- Microsoft opens up Windows 7 to advertisers via downloadable themes
- Windows for freeI think a lot of consumers and businesses also would not object to their desktop being used as an advertising space by Microsoft if this would let them use Windows at no charge. I believe Google is going in the same direction with their ChromeOS.Its an operating system!!Windows...
- Discussion threads 2009-11-13
- Google: Is there anyone who doesn't have an opinion?
- Google is 1995 MicrosoftFor now, Google is up there, with great products, a bright future and way in front. But...Google can't be different from any other company that ever emerged, flourish and then met their nemesis. Everybody thinks it will be MS or Apple but the reality will probably be...
- Discussion threads 2009-11-10
- The iPhone is one of the best phones in the world, carriers with it are the problem
- far from perfect indeedIt's a great gadget...until it freezes and you have to wait several minutes while you reboot it. That is if you know how to reboot it, the first time is always accompanied with panic because you think the thing went dead. Don't blame the carriers,...
- Discussion threads 2009-11-04
- Are the Microsoft layoffs over now?
- I hope soI hate seeing "SoandSo killing X amount of jobs" in the news =/Ballmer should be the first to get laid offHis reklessness to ignore the FOSS and cling to the proprietary model drove M$ into the ground.Q1 revenues of $13Bn generating $3.5Bn in net profit ...... would tend...
- Discussion threads 2009-11-04
- Crush It for iPhone 1.0 (Mobile)
- With Crush It for iPhone through integrated video and text Gary Vaynerchuk shares with business owners how they can boost sales using the internet. He shows audiences how to find their passion and turn it into a flourishing, monetized business. Crush It for iPhone dynamic personality comes powerfully to life...
- Software downloads 2009-11-04
- The month ahead: Will Droid do damage to the iPhone's mojo?
- Droid, iPhone, and Windows 7IMHO Droid will likely carve out its own niche - but won't really replace the iPhone or the Blackberry.And I think they may be underestimating Windows 7 a bit.I don't understand the Android guysDo you seriously think you can sell a phone OS as a feature?...
- Discussion threads 2009-10-28
- Apple pitching media companies on tablet?
- Hehe, Apple just invented the eReader!![i]While the new Apple device isn't strictly an ebook-reader it appears that Cupertino is setting the stage for a completely new platform for deliverings, books, newspapers and magazines.[/i]Ah, I love how simply stating that this isn't "strictly" an ebook reader, you can credit Apple with...
- Discussion threads 2009-10-27
- News Corp. prepares to destroy more online value
- Finally Good PointsYou may have wanted to mention that comcast wanted to buy out 51 percent and then charge. Maybe they are delaying the inevitable but a reverse scenario? Due to sites like Hulu and other I and other have not paid for cable or satellite for over 3 years....
- Discussion threads 2009-10-26
- MAXA Cookie Manager Standard 4.0 (Windows)
- MAXA Cookie Manager will display Flash and Silverlight cookies together with conventional cookies of Internet Explorer, Firefox, Opera, Safari, Google Chrome, K-Melon and Flock browsers. You can explore their contents and delete them. If you want, MAXA Cookie Manager can automatically check for new cookies periodically. Often you do not...
- Software downloads 2009-10-24
- MSFT versus GOOG - there's a big gap
- Countering Google[i]At the current rate of Google?s revenue growth, 7 per cent, it would take it more than 3 years to reach Microsoft?s current quarterly revenue.[/i]The above is true if you assume MS will have no growth over the next 3 years. I don't think that will be the case....
- Discussion threads 2009-10-23
- Print and online ad revenues plunge at New York Times Co.
- Their losses will continue, and it's not because of a bad economyThe company said that there was some sign of an improving economy and that fourth quarter losses should be lower than in the most recent quarter.That's some good spin. However, their losses and that of the MSM started...
- Discussion threads 2009-10-23
- WSJ chief criticizes news aggregators - creators carry cost burden
- More important...than net neutrality? You are out of your mind. You probably think you are a journalist as well. What a joke. Do you even proof read your own dribble? It's obvious you don't. What kind of journalist would send out content with grammar and spelling errors? it has...
- Discussion threads 2009-10-23
- WSJ chief criticizes news aggregators - creators carry cost burden
- Hat tip to Danny Sullivan for pointing out the above panel at Web 2.0 Summit, which featured Robert Thomson, Wall Street Journal chief, and Marrissa Mayer head of search products at Google, plus Martin Nisenholtz, The New York Times Company, and Eric Hippeau from the Huffington Post, moderated by...
- Blog posts 2009-10-23
- Less than 24-hours on and a potential Windows 7 Achilles' heel surfaces
- 3 Words for you...Windows Live Essentials...Saves on bloat?It was nothing to do with that. Microsoft have said that they unbundled a lot of things from the OS build as it allowed for easier and more frequent updates.Good point.I use Hotmail but also use Live Mail on my own machines as...
- Discussion threads 2009-10-23
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