A targeted advertising program that allows Web sites to monetize their content via Google ads. Google delivers text, image and video ads to the site pages based on the keywords embedded in the site's pages, which have been modified with JavaScript code to accept the ads. If site visitors click on the ads, the Web site shares in the revenues. AdSense is the Web site counterpart to Google's AdWords, which are ads on search engine results pages. See Google AdWords.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2008 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- Google feeling the pinch?
- ZDNet correspondent Sumi Das talks with senior editor Sam Diaz about Google's financial future according to one analyst. Diaz also discusses what the outlook may mean for the company's employees and its competitors.
- Videos 2008-12-02
- Group calls on Washington to establish national Broadband strategy
- It's time for the U.S. to step up to the broadband plate. A coalition of companies that includes Google, Cisco, AT&T and Verizon, among others, has sent an open letter PDF, asking President-elect Obama and Congress to make broadband deployment a high priority for 2009, according to a CNET report....
- Blog posts 2008-12-02
- iPhone clouds true Smartphone snapshot
- Can Apple, specifically its iPhone, save an entire industry? The iPhone - now ranked the second most popular smartphone - saw strong enough adoption in the quarter ending Sept. 30 to mask the sluggishness of the overall smartphone market this past summer, according to a report by...
- Blog posts 2008-12-02
- Google Calendar now supports iCal
- In a blog post by Engineering Director David Besbris Google announced its support for the CalDAV protocol. This means that you can now use iCal with Google Calendar, allowing you to work offline, sync almost instantly, respond to invitations from others and see the free/busy data of...
- Blog posts 2008-12-02
- Google analyst sees falling revenue and board conflict
- Global Equities Research analyst Trip Chowdhry predicts Google's revenue will fall in the next two years and the company is about to hit its adolescent stage with board conflicts and layoffs. In a research note, Chowdhry lays out the case. The gist: The economy is putting pressure...
- Blog posts 2008-12-02
- Google Chrome and the extension conundrum
- Google appears to be on the extension bandwagon for its Chrome browser, but that also opens a Pandora's box. In an extensions document via Stephen Shankland and Aaron Boodman Google outlines its plan to build extensions for Chrome. Extensions are the most requested feature for Chrome. ...
- Blog posts 2008-12-02
- Top Web companies in October 2008
- Parent Audience, 000 Time 1. Google 128,667 1:57:26 2. Microsoft 121,819 2:35:43 3. Yahoo! 117,715 3:22:08 4. AOL LLC 88,028 3:34:41 5. News Corp. Online 78,135 1:36:45 6. eBay 60,543 1:40:32 7. InterActiveCorp 60,092 0:17:20 ...
- Blog posts 2008-12-02
- News to know: Apple and anti-virus; Vista SP2; Kumo; Palm; Linux
- Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Christopher Dawson: Just what does it take to switch to desktop Linux (part 2)? Ryan Naraine: Apple: Mac users should run multiple anti-virus Breaking...
- Blog posts 2008-12-02
- Nokia updates Nokia Maps and Nokia Messaging clients and services
- In addition to the amazing new upcoming Nokia N97 Nokia announced some service upgrades at Nokia World 2008. In particular there are new versions of Nokia Maps and Nokia Messaging. Nokia Maps gives you new features like high resolution aerial images, 3D landmarks, ability to share your location, and the...
- Blog posts 2008-12-02
- Google outlines plan for extensions in Chrome
- One of the features that is noticeably missing from the current version of Google Chrome is what Firefox calls "Add-ons". These programs are written by developers looking to add functionality to browsers -- which can be very useful things like Greasemonkey and NoScript. According to this...
- Blog posts 2008-12-01
- Palm: On track to become a historical footnote
- Remember when Palm - maker of the Pilot and Tungsten PDAs and later the Treo smartphone - was the dominant player in the handheld device business? Today, it's a completely different landscape. Apple's iPhone has recently dominated the smartphone space. RIM is making a big push with the launch of...
- Blog posts 2008-12-01
- Clearwire-Sprint make it official, pave way for WiMax rollout
- A mobile WiMax service, called Clear, will soon be here, now that Clearwire and Sprint-Nextel have completed a $14.5 billion joint-venture deal that was announced in May. The new company formed by the deal, which will retain the Clearwire name, will create a 4G nationwide broadband wireless network that will...
- Blog posts 2008-12-01
- Google, open source and the need for governance
- Free competition is a good model for what we want, but competition almost always devolves to monopoly or shared monopoly. What the Bells want is the antitrust police to go after Google as they go after the Bells. by Dana Blankenhorn
- Blog posts 2008-12-01
- Top Web sites in October 2008
- Brand Audience, 000 Time Per Person 1. Google 122,325 1:23:07 2. Yahoo! 116,078 3:23:29 3. MSN/Windows Live 102,494 2:23:27 4. Microsoft 92,348 0:45:54 5. AOL Media Network 88,028 3:34:41 6. YouTube 77,480 0:53:25 7. Fox Interactive...
- Blog posts 2008-12-01
- Facebook Connect: The masses and the fishbowl
- Facebook Connect, a service that allows someone to log on to Facebook from third party sites, is set to expand from its May launch. Reading the conversation this morning on Techmeme familiar storyline emerges. Facebook's Connect vs. the Open Social alliance between Google, MySpace and a bunch...
- Blog posts 2008-12-01
- News to know: Mumbai attacks, Microhoo, Holiday shopping, HDTVs
- Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Jennifer Leggio: Mumbai attack coverage demonstrates good and bad maturation point of social media Social media marketing opportunism during tragedy = fail Oliver Marks: Mumbai Attacks...
- Blog posts 2008-12-01
- The App Store hits a milestone: 10,000 apps
- The App Store, the aisle of Apple's iTunes Store devoted to selling software, reached a big milestone some time over the Thanksgiving weekend (here is the U.S.) adding its 10,000th application. That's a far cry from the 552 apps that were available when the App Store launched...
- Blog posts 2008-11-30
- US search engine market shares in October 2008
- Domain October 2007 September 2008 October 2008 www.google.com 64.49% 71.16% 71.70% search.yahoo.com 21.65% 18.06% 17.74% search.msn.com 7.42% 5.36% 5.40% www.ask.com 4.76% 3.63% 3.53% Source: Hitwise by NB
- Blog posts 2008-11-30
- Your guide to disabling SearchWiki
- SearchWiki is one of those features that should really have a built-in mechanism for disabling it. Many people are finding the new feature a bit annoying which makes me think that it's going to be a short-lived feature -- at least as a permanent default. In...
- Blog posts 2008-11-29
- Icahn: 'I like Jerry'; Yahoo needs Microsoft search deal
- Carl Icahn says he likes Jerry Yang and notes the former Yahoo CEO is a "charismatic guy," but Yahoo needs to do a Microsoft search deal since the company can't afford to fight Google. Icahn's remarks, made in an interview with Barron's subscription required a few days...
- Blog posts 2008-11-29
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