(2) (Cost Per Milli or Mille) Refers to the cost for a thousand of something. For example, banner ads on the Web, which are also known as "impressions," are typically sold on a CPM basis. See banner ad, click-through rate and RPM.
![]() | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2008 The Computer Language Company Inc. All rights reserved. |
Additional Resources
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