Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2008 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- Microsoft Equipt: good deal, lousy name
- Microsoft Equipt: good deal, lousy nameJust what is "Equipt"?This name certainly does not contain any hint as to why someone would want it. Product names should be at least somewhat related to the purpose of the product.I also dont like software subscriptions. It seems that they are simply another way...
- Discussion threads 2008-07-02
- Cleveland Clinic adds Weight Watchers to branding effort
- In addition to RealAge, the Cleveland Clinic has added a second wellness brand to its line-up -- WeightWatchers. by Dana Blankenhorn
- Blog posts 2008-06-30
- The Firefox phone
- We all know how to use a Web browser, we're familiar with a pen interface, why not start there and work outward? The good folks at Mozilla have already done your branding. by Dana Blankenhorn
- Blog posts 2008-06-25
- Is Microsoft accessible without Bill Gates?
- Is Microsoft accessible without Bill Gates?Gates will be missedI believe Ray Ozzie would be a great replacement for Gates on the speech / giving a MS vision front. Ray speaks very well. Maybe Ballmer could make him make 6 or more speeches a year and so some light promotion work....
- Discussion threads 2008-06-24
- Is Microsoft accessible without Bill Gates?
- Bill Gates cannot escape the perception that he is still Microsoft's sole visionary. The company is going to have to seriously step up its branding efforts – perhaps through social media – to prove that Microsoft has innovative vision and community staying power without Bill at the helm. by Jennifer...
- Blog posts 2008-06-24
- (Gallery: Dell's designs on product lust)
- (Gallery: Dell's designs on product lust)I'm speachless.........Somehow, LAME, just doesn't cut it.Sad, just sadThe image that looks like some sort of Dellianware box is hot-looking for its audience of gamers, except that they will search out smaller builders or build their own. Or, maybe it is not hot-looking for gamers....
- Discussion threads 2008-06-20
- Free Directory Submission Software (rar)
- This is a free directory submitter to help you submit to 100's of directories as fast as possible. The Free directory submission software is free to use for life. Marketers if you would like to make money off our software you can purchase branding & master resell rights. Contains over...
- Software downloads 2008-06-18
- Millennials: Will they really reinvent IT?
- Millennials: Will they really reinvent IT?Or are they brand name obsessed IT lazy mouse wielding monkeys?A fancy IDE is NO SUBSTITUTE for a talented programmer.Open Sourcers are changing the world, it all depends on how many choose to stay lazy and dumbed down, hanging on every press release from the...
- Discussion threads 2008-06-17
- Continental's TSA Airport Security is decidedly Un-CLEAR
- As some of you may know, my job as a systems architect for one of the world's largest systems integration firms requires that I do a large amount of travel. Typically, I'm away from home about four days out of the week. Naturally, this results in going through a lot...
- Blog posts 2008-06-12
- MobileMe: iPhone finally gets OTA syncing -Â for a price (updated)
- Ever since the iPhone was released a year ago I complained that it had to be cabled to a Mac to be synced. Here we had one of the most amazing mobile phones on the planet – with three radios (WiFi, Bluetooth and EDGE) – yet it had to be...
- Blog posts 2008-06-09
- Is it really about .Me or Montenegro?
- The land rush for the .Me domain is underway and the usual domain name shenanigans are here--especially with speculation that Apple is hoarding these digital monikers to rebrand its .Mac service. This speculation perked up earlier this month. Jason O'Grady tried to land a few Apple.me-ish domains...
- Blog posts 2008-06-09
- Microsoft puts more muscle behind Windows and Web search
- Microsoft puts more muscle behind Windows and Web searchwhen it will be available on Windows Update?when it will be available on Windows Update?Win Update: Microsoft saysFrom a company spokeswoman:"We don't have a specific date yet, but Microsoft is planning to make it available on Windows Update as an optional download...
- Discussion threads 2008-06-05
- Microsoft puts more muscle behind Windows and Web search
- There may be no new news on the Microsoft-Yahoo front, but that doesn't mean there's nothing happening in the Microsoft search space. On June 3, Microsoft released the final, downloadable version of Windows Search 4.0 via Microsoft Download Center. Microsoft made available to testers in March a...
- Blog posts 2008-06-05
- Kim Branding Utility (exe)
- Branding utility for kim 2 enables you to earn commission through a growing portfolio of products and services available to your prospects through the kim interface, by distributing your very own copy, properly branded with your kin Downline Builder username. full instructions are on kims homepage. This version is the...
- Software downloads 2008-06-04
- The new HTC Touch Pro has a 5-row keyboard with the TouchFLO 3D UI
- In early May HTC announced the incredible HTC Touch Diamond and I should get a chance to check one out in the next week or so. Even better news, at least for those of use power users who like QWERTY keyboards, is the announcement tonight of the HTC Touch Pro....
- Blog posts 2008-06-03
- The value in name patients
- In all the coverage of Sen. Edward Kennedy's brain tumor, one fact has gone little remarked. The surgery is taking place at Duke. Not in Massachusetts. In North Carolina. The surgeon is Dr. Allan H. Friedman (right, from Duke University Medical Center). He was...
- Blog posts 2008-06-02
- Is Apple hording .me domains?
- Daring Fireball via Mac Rumors pointed out that Apple may have secured the domain Me.com in December of 2007, lending credence to the rumor that Apple my re-brand their Mac.com service as "Mobile Me" or some variant thereof. There are a couple of decent theories about Apple...
- Blog posts 2008-06-01
- What's in a name? For LimeLeap, apparently, a whole lot
- Someone asked me the other day if I thought IT solution providers (what you might call a reseller, VAR or systems integrator) could build a reasonable branding message around green tech or environmental issues. While I haven't seen a whole lot of these companies do anything publicly, two jumped to...
- Blog posts 2008-06-01
- Developing Solutions with SharePoint Server 2007
- Instantly save $400 off the standard course price when you register on TechRepublic or ZDNet! Offer ends August 22, 2008.View Available Dates and LocationsIn this survey course, you will explore the development opportunities with Microsoft's most recent release of SharePoint Products and Technologies. During the first half of the course,...
- Training 2008-06-01
- Open source and the hardware roadblock
- Open source and the hardware roadblockI think is the economy of scalesManufacturing hardware can not go below a certain cost.The same design sold with different branding would generate a price war that would erase the profit or lead to proprietary extensions to differentiate the products.Software on the other hand could...
- Discussion threads 2008-05-30
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