Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2009 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- AOL ditches the triangle; previews new brand identity, logos
- In a move that mimics Yahoo's "It's You" media branding campaign, AOL has unveiled a "new brand identity" now that the company will spin off from corporate conglomerate Time Warner on Dec. 10. by Andrew Nusca
- Blog posts 2009-11-23
- Rumored HTC 'Dragon' Google phone to spar with iPhone, Droid
- The problem for competitors is that Google could throw a billion or more atmobile OS market including Android and ChromeOS. They just want a flood of cheap, very functional, very powerful mobile internet devices. They do not need ANY profits on the OS itself.Hardware manufactures like Palm, Blackberry, and Nokia...
- Discussion threads 2009-11-18
- Samsung Behold II (T-Mobile)
- Photo gallery:Samsung Behold IIFirst announced at CTIA Fall 2009, the Samsung Behold II is Samsung's second Android device for the U.S. market the Samsung Moment being the first and T-Mobile's fourth Android offering. Based on the Samsung Galaxy Lite, the Behold II tries to set itself apart from the crowd...
- Product reviews 2009-11-13
- Microsoft opens up Windows 7 to advertisers via downloadable themes
- Windows for freeI think a lot of consumers and businesses also would not object to their desktop being used as an advertising space by Microsoft if this would let them use Windows at no charge. I believe Google is going in the same direction with their ChromeOS.Its an operating system!!Windows...
- Discussion threads 2009-11-13
- 2010 Subaru Outback 2.5i
- Photo gallery:2010 Subaru Outback 2.5iAs much as we respect the general utility of many Subaru models, the cars have proved very limited in useful cabin electronics. That hasn't changed much for the 2010 model year, with Subaru moving very tentatively into accommodating personal electronics. The 2010 Subaru Outback 2.5i maintains...
- Product reviews 2009-11-11
- Moxi introduces three-tuner HD DVR, reduces prices on dual-tuner version
- User Interface!I think what most companies competing with Tivo don't understand is that it is the interface experience that makes Tivo who they are in today's market place. You can also download digital media from Blockbuster,Amazon, Netflix, etc.. on the Tivo as well. You can also browse from any Tivo...
- Discussion threads 2009-11-11
- LG Chocolate Touch (Verizon Wireless)
- When the LG Chocolate first came into the scene with the VX8500 model back in 2006, it was preceded by a ton of hype. And such is the case with its fourth and most recent incarnation, the LG Chocolate Touch. As the name indicates, it is a touch screen phone...
- Product reviews 2009-11-07
- SharePoint: The team that makes the donut(s)
- No wonder they're successfulThey have a process, they watch actual humans use the product, and accept feedback.RE: SharePoint: The team that makes the donutsAs a long time SharePoint consultant my impression is that the SharePoint team is totally out of touch with enterprise customers. SharePoint 2010 is the same old...
- Discussion threads 2009-10-27
- Microsoft drops 'Family Guy' special
- Viewers watch Family Guy because they want tonot because it's forced in to their cubicles at work.That doesn't fit with the Windows brand, indeed.MSFT tried to alter the content of the show"Microsoft sent MacFarlane and Fox several notes expressing their concern over the show's content but ultimately decided just to...
- Discussion threads 2009-10-27
- FotoMagico 3.0.8 (Mac)
- Boinx FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image quality, fast performance, and user flexibility were some of the design goals for this application. Create the most...
- Software downloads 2009-10-27
- ProjectForum 6.4.2 (Mac)
- ProjectForum is a commercially supported, high quality wiki collaboration server for small and medium workgroups. It runs securely on an organization's own network, keeping important information safely in-house and protected. Supporting multiple workgroups from a single server, it features full version control, secure authentication options, document management, full branding support...
- Software downloads 2009-10-26
- ProjectForum 6.4.2 (Windows)
- ProjectForum is software that makes it easy for a team of people to collaborate. Whether your team members are across the room or across the globe, ProjectForum lets you share ideas, documents, schedules and status. Share and discuss your work online, privately and securely. ProjectForum is workgroup wiki server...
- Software downloads 2009-10-26
- MSFT versus GOOG - there's a big gap
- Countering Google[i]At the current rate of Google?s revenue growth, 7 per cent, it would take it more than 3 years to reach Microsoft?s current quarterly revenue.[/i]The above is true if you assume MS will have no growth over the next 3 years. I don't think that will be the case....
- Discussion threads 2009-10-23
- The really inconvenient truth: real price of our energy
- A different take"Economics and business have a notoriously short-sighted, narrow-minded set of considerations. Haven?t we just re-learned that ancient lesson from the hedge funder corruption and the phoney mortgage miasma?"What lesson did you learn? Did these markets fail or did government intervention in market operations corrupted them? Why are tax...
- Discussion threads 2009-10-17
- Why the big Android bandwagon?
- One minor nit to pickTo succeed, however, it will have to deliver products as good or better than the iPhone, at the same or less cost, with just as many apps.It needs just as many good apps. It doesn't need all the flashlights or fart apps or things like that....
- Discussion threads 2009-10-12
- How much can UPS efficiency save you? Eaton has some answers.
- I am growing increasingly fascinated by power distribution and regulating equipment. I know, sick admission. Eaton, one of the big uninterruptible power supply UPS and power distribution equipment vendors, is starting to talk up its new Energy Saver System as a tool that data center operators can...
- Blog posts 2009-10-08
- Toshiba DMF82XKU 8-inch Digital Media Frame
- Digital frames can be divided into two categories: connected digital media frames and digital photo frames. The Toshiba DMF82XKU 8-inch Digital Media Frame, is--surprise--one of the former. It easily connects to a Wi-Fi network for access to photo collections from a variety of online sources as well as letting you...
- Product reviews 2009-10-07
- Salesforce.com Plays In the Enterprise - Again
- Back in 1999, I was a salesforce.com user and at that time, it was a rather kludgy sales force automation application that didn't do much right - for example if I tried to export a .CSV file it gave me an .XLS file and vice versa.  I read something by Marc...
- Blog posts 2009-10-07
- News to know: AT&T; Apple; Google; Verizon; Microsoft
- Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Dancho Danchev: Weak passwords dominate statistics for Hotmail's phishing scheme leak Larry Dignan: The Android army: Verizon Wireless, Google...
- Blog posts 2009-10-07
- Microsoft kicks off its Windows uber-branding campaign
- These phones are more powerful than the laptops of a couple years agoThey have lots of RAM, GPU, HW codecs, etc, so yes they can run Windows and it's past time they did. Stick a fork in WinMo, it should have already been part of history with 6.5. My...
- Discussion threads 2009-10-06
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