Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.
 | Reproduced with permission from Computer Desktop Encyclopedia. Copyright (c) 1981-2009 The Computer Language Company Inc. All rights reserved. |
Additional Resources
- SharePoint: The team that makes the donut(s)
- No wonder they're successfulThey have a process, they watch actual humans use the product, and accept feedback.RE: SharePoint: The team that makes the donutsAs a long time SharePoint consultant my impression is that the SharePoint team is totally out of touch with enterprise customers. SharePoint 2010 is the same old...
- Discussion threads 2009-10-27
- Microsoft drops 'Family Guy' special
- Viewers watch Family Guy because they want tonot because it's forced in to their cubicles at work.That doesn't fit with the Windows brand, indeed.MSFT tried to alter the content of the show"Microsoft sent MacFarlane and Fox several notes expressing their concern over the show's content but ultimately decided just to...
- Discussion threads 2009-10-27
- FotoMagico 3.0.8 (Mac)
- Boinx FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image quality, fast performance, and user flexibility were some of the design goals for this application. Create the most...
- Software downloads 2009-10-27
- ProjectForum 6.4.2 (Mac)
- ProjectForum is a commercially supported, high quality wiki collaboration server for small and medium workgroups. It runs securely on an organization's own network, keeping important information safely in-house and protected. Supporting multiple workgroups from a single server, it features full version control, secure authentication options, document management, full branding support...
- Software downloads 2009-10-26
- ProjectForum 6.4.2 (Windows)
- ProjectForum is software that makes it easy for a team of people to collaborate. Whether your team members are across the room or across the globe, ProjectForum lets you share ideas, documents, schedules and status. Share and discuss your work online, privately and securely. ProjectForum is workgroup wiki server...
- Software downloads 2009-10-26
- MSFT versus GOOG - there's a big gap
- Countering Google[i]At the current rate of Google?s revenue growth, 7 per cent, it would take it more than 3 years to reach Microsoft?s current quarterly revenue.[/i]The above is true if you assume MS will have no growth over the next 3 years. I don't think that will be the case....
- Discussion threads 2009-10-23
- The really inconvenient truth: real price of our energy
- A different take"Economics and business have a notoriously short-sighted, narrow-minded set of considerations. Haven?t we just re-learned that ancient lesson from the hedge funder corruption and the phoney mortgage miasma?"What lesson did you learn? Did these markets fail or did government intervention in market operations corrupted them? Why are tax...
- Discussion threads 2009-10-17
- Why the big Android bandwagon?
- One minor nit to pickTo succeed, however, it will have to deliver products as good or better than the iPhone, at the same or less cost, with just as many apps.It needs just as many good apps. It doesn't need all the flashlights or fart apps or things like that....
- Discussion threads 2009-10-12
- How much can UPS efficiency save you? Eaton has some answers.
- I am growing increasingly fascinated by power distribution and regulating equipment. I know, sick admission. Eaton, one of the big uninterruptible power supply UPS and power distribution equipment vendors, is starting to talk up its new Energy Saver System as a tool that data center operators can...
- Blog posts 2009-10-08
- Toshiba DMF82XKU 8-inch Digital Media Frame
- Digital frames can be divided into two categories: connected digital media frames and digital photo frames. The Toshiba DMF82XKU 8-inch Digital Media Frame, is--surprise--one of the former. It easily connects to a Wi-Fi network for access to photo collections from a variety of online sources as well as letting you...
- Product reviews 2009-10-07
- Salesforce.com Plays In the Enterprise - Again
- Back in 1999, I was a salesforce.com user and at that time, it was a rather kludgy sales force automation application that didn't do much right - for example if I tried to export a .CSV file it gave me an .XLS file and vice versa.  I read something by Marc...
- Blog posts 2009-10-07
- News to know: AT&T; Apple; Google; Verizon; Microsoft
- Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Dancho Danchev: Weak passwords dominate statistics for Hotmail's phishing scheme leak Larry Dignan: The Android army: Verizon Wireless, Google...
- Blog posts 2009-10-07
- Microsoft kicks off its Windows uber-branding campaign
- These phones are more powerful than the laptops of a couple years agoThey have lots of RAM, GPU, HW codecs, etc, so yes they can run Windows and it's past time they did. Stick a fork in WinMo, it should have already been part of history with 6.5. My...
- Discussion threads 2009-10-06
- Microsoft kicks off its Windows uber-branding campaign
- October 6 is the retail launch of Windows Mobile 6.5-based phones from a variety of handset makers and carriers. But it's actually something bigger: It's the kick-off of Microsoft's plan to convince users that Windows is (or, at least, should be) everywhere they are. by Mary Jo Foley
- Blog posts 2009-10-06
- HTC Imagio (Verizon Wireless)
- Verizon Wireless' V Cast video and music service bundle has long been a staple feature of its high-profile feature phones, like the LG enV Touch and the Samsung Rogue for example. But it is typically lacking in Verizon's smartphone offerings, so as not to detract from the smartphone's more business-friendly...
- Product reviews 2009-10-06
- openSUSE 11.2 M8: What a Fine Lookin' Lizard
- Ubuntu's Karmic Koala isn't the only hot Linux beta floating around. On October 1, the openSUSE project released Milestone 8 of openSUSE 11.2, which is slated for general release in November, just in time for the holiday season. Milestone 8 will precede two release candidates to be also released...
- Blog posts 2009-10-04
- Malibal Veda series
- It seems that boutique notebook builder Malibal (pronounced mal-la-bull) is ready to see desktops die. The company specializes in custom-built desktop replacements. No thin-and-lights. No ultraportables. No "mainstream" models. The Veda series is its largest, with an 18.4-inch LCD that can be loaded with Core 2 Quad Extreme QX9300 (ours...
- Product reviews 2009-10-02
- HP Envy 13
- Even a cursory glance will tell you the HP Envy 13 is a very nicely made premium 13-inch laptop. It's a solid slab of aluminum and magnesium, etched with interesting visual details, and filled with capable components, such as a dual-core low-voltage Intel CPU and discrete ATI graphics. It's...
- Product reviews 2009-09-30
- Nokia BH-905
- While we love the idea of cord-free portable music, stereo Bluetooth headsets are often maligned with poor quality audio. Or at least, that's how it was in the past. Nowadays you can find stereo Bluetooth headsets with excellent sound quality, rivaling that of dedicated wired headsets. One such example is...
- Product reviews 2009-09-29
- Flexcrypt Free 3.0.0.2896 (Windows)
- Flexcrypt is a free encryption software that provides encrypted communication And encrypted storage. Flexcrypt can encrypt your Emails, Texts, Files, MSN/ICQ messages and Hard drive. E-mail encryption requires the usage of a local email client not webmail. Enter the receivers address in Flexcrypt, and the emails will be encrypted. Send...
- Software downloads 2009-09-29
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